Method, the SC Johnson-owned sustainable cleaning products company, is out with a bold new brand campaign that reminds consumers how change doesn’t have to be hard—and it can also be fun.

When Method first hit shelves two decades ago, it stood out for its stylish packaging design and environmentally-friendly products. The advertising has been out-of-the-box too, with campaigns such as one from Muhtayzik/Hoffer that depicted people joyfully making extreme messes of their home (because with Method they need “fear no mess”) as well as a two-minute dance number from Mekanism highlighting the good the company does all around. 

The new effort, “Method for Change,” was created out of Uncommon Creative Studio and seems to combine the sentiment of both those previous efforts. The anthem spot captures nine-to-fivers back to the usual grind—including the dreariness, angst and frustrations of a busy day at work. But a simple explosion of soap foam onto the street is just the trigger they need to unleash and get their playful spirit back. It’s all set to a driving track from Jarvis Cocker and his band Jarv Is, “Must I evolve?” Jonathan Alric of The Blaze directed the film via Iconoclast.

 “Make the good fight fun,” the tagline reads. 

The spot is accompanied by digital elements as well as vibrant out-of-home ads playfully promoting the products—and how consumers should have more fun with them. Bobby Doherty captured the photography.