Mommy Bahama's maternity leave resort collection brings a tropical touch to pumping and healing

72andSunny creatives satirize the idea of maternity leave vacation

Published On
May 10, 2018

Editor's Pick

Just in time for Mother's Day, 72andSunny has debuted a collection of resort wear for the newest of mamas. The Mommy Bahama line is tailored specifically for those enjoying their so-called "maternity leave vacation."

The tropical-printed mesh undies, butt donuts, bras, c-section belts and peri bottles presumably will help sleep-deprived moms imagine they're soaking up the rays on a lounge chair and drinking mai-tais as they listen to the whirr-whizzing of their breast pumps and sit very still in the hopes of letting their lower halves heal and not waking their colicky babies.

"As a culture we are oddly quiet about the realities of maternity leave and there is a lot of pressure to have the most amazing time," said 72andSunny New York Creative Director and working mom Tara Lawall in a statement. "Our hope through 'Mommy Bahama' is that this crazy idea sparks conversation about maternity leave that can help new moms feel supported and seen."

Ahhh, the mom life!

Credits

Date
May 10, 2018
Agency:
72andSunny-New York

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