For the upcoming National Fry Day on July 13, McDonald's is doing something very special for Puerto Ricans.
Agency TBWA San Juan has redesigned McDonald's fries packaging with a pocket added on the front in which to place a "napa," or "lucky extra" potato wedge fry.
The idea originated in an April Fool's joke by the brand earlier this year. A fake Facebook post touted the new packaging, based on the insight that sometimes people do find a "lucky" wedge fry in their fries, recieved thousands of comments from Puerto Ricans asking McDonalds to make it a reality.
"We took our followers' wishes and decided to make the Napapitas real for a day. This is the first time we have altered the packaging of our fries," says marketing manager Ricardo HernÃ¡ndez.
Take a look at the "making of" video to see all the hard work that went into redesigning the packs.