Netflix promotes 'Enola Holmes' with statues of sisters of famous men

U.K. campaign also highlights Frances Dickens, Maria Mozart and others

Published On
Sep 24, 2020

Editor's Pick

Netflix is placing statues of the sisters of famous men in cities around the U.K., in a campaign promoting its new series "Enola Holmes."

The film debuted on the streaming platform yesterday. Based on the novels of Nancy Springer, it stars Millie Bobby Brown as the sister of Sherlock Holmes, played by Henry Cavill and Mycroft Holmes, portrayed by Sam Claflin. The campaign, with  creative by McPartland Studio and production via Sketch Events, features a statue of Enola, placed near Baker Street in London. It also includes monuments of the accomplished female siblings of other famous men, including Maria Mozart, sister of Wolfgang Amadeus; Frances Dickens, sister of Charles; Mary Hardy, sister of Thomas and Princess Helena, sister of King Edward VII. All appear next to existing statues of their brothers.

The campaign highlights that the sisters all achieved significant things in their own right, but were not as well-known as their brothers. For example, "Frances Dickens was a talented pianist and singer who studied at the Royal Academy of Music under a former pupil of Beethoven," Netflix writes on its U.K. & Ireland Twitter account.  She "was so gifted, the Dickens family prioritized her education over Charles’ as they could only afford school fees for one child," the post added.

It also points out that "Maria Anna Mozart was a gifted harpsichord and fortepiano player who toured Vienna and Paris. When playing alongside Wolfgang as a child prodigy, Maria would often receive top billing but as she grew older, cultural pressures made it impossible for her to continue her career." Princess Helena, meanwhile, was a founding member of the Red Cross while Mary Hardy became headteacher of a school. 

Though many have praised the campaign, some Twitters users have been comparing the statues to Fearless Girl, the State Street Advisors' statue that stands on Wall Street (and this week was adorned with a Ruth Bader Ginsburg-style lace collar in memory of the late Supreme Court Justice).

Credits

Date
Sep 24, 2020
Client :
Netflix UK & Ireland
Creative Agency :
McPartland Studio
Production Partner :
Sketch Events

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Project Type