Old Spice : Newton vs. The Horde
Microsoft and Old Spice unveil the winner of the Dream.Build.Play competition.
Editor's Pick
Today, Microsoft announced the winner of the Old Spice Challenge, launched late last year as part of the brand's Dream.Build.Play indie game competition. The contest asked indie developers using Microsoft's XNA Game Studio to create a game that got guys excited about four new Old Spice scents and sent them on an "underarm adventure" to "where freshness smells from": Matterhorn, Fiji Denali and Cyprus.
Earlier this year, five finalists were announced: the classic arcade style first person shooter House of Spice, game of chance and skill The Fresh Card Game, racing game Old Spice Racers, throwback space shooter Old Space and puzzle game Newton vs. The Horde, shown here, which emerged as the final winner.
On April 9, gamers could trial the finalists on Xbox live, choose their favorite and get a chance to win $25,000 just for casting a vote. All proceeds from the games themselves go directly to the game creators, but the winning game with the best Old Spice branding received $60,000.
Credits
- Date
- May 04, 2010
- Brand :
- Old Spice
- Client :
- Old Spice
- Agency :
- Wieden & Kennedy-Portland
- Creative Director :
- Eric Baldwin
- Creative Director :
- Jason Bagley
- Copywriter :
- Jason Kreher
- Art Director :
- Eric Baldwin
- Art Director :
- Robert Kendall
- Designer :
- Paul Levy
- Designer :
- Mark Lundgren
- Designer :
- Matthew Carroll
- Designer :
- Malia Killings
- Designer :
- Cathy Ormerod
- Interactive Producer :
- Ann-Marie Harbour
- Media :
- Kristy Fulwider
- Strategic Planner :
- Britton Taylor
- Developer :
- Trent Johnson
- Motion Graphics :
- Nick Bauer
- Studio Manager :
- Alicia Kuna
- Studio Artist :
- Kyle Pero
- Studio Artist :
- Frazer Goodbody
- Studio Artist :
- Sef Mccullough
- Studio Artist :
- Peter Lindman
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Susan Hoffman
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