In two spots for travel agency Tjareborg, agency 358 Helsinki tries to find explanations for everyday details like easy check-in at the hotel -- within a kid's imagination.
The idea is to communicate the agency's family-focused concept vacations -- and how a child might view it. The animation in the television spots are based on actual illustrations by the kids themselves. The campaign also includes print and online ads. It's quite a contrast from an earlier campaign, which focused on child-free getaways.