To promote Tatts' Lotteries Instant Scratch-Its ticket, which offers a top prize of one million Australian dollars, GPY&R Brisbane has created a print campaign that lets people scratch away a picture of their "old life" to see what life would be like as an Instant Millionaire. The campaign, which shows a suburban house transformed into a home with a gold-plated roof, pool and luxury cars, uses a similar latex printing technique to the Instant Scratch-Its tickets. The agency also created a scratchable banner ad that performs the same function.