Can You Make it Through a Ride with Sebastian Vettel Without Screaming?
Geox Challenges You to Try -- And Win Some Shoes
Published On
Sep 23, 2013
Editor's Pick
Geox, Red Bull and SMFB Oslo team up for a unique challenge. When 10 people won the new GEOX collection -- 20 pairs of shoes each -- there was a catch: they had to endure a lap with F1 pros and members of the Infinity Red Bull team Sebastian Vettel and Sebastien Buemi without screaming once. For every scream, they lost a pair of shoes. Geox outfits the team with driver boots and shoes.
Credits
- Date
- Sep 23, 2013
- Brand :
- Geox
- Client :
- Geox
- Agency :
- SMFB-Oslo
- Creative :
- Thomas Askim
- Creative :
- Eirik Stensrud
- Graphic Design :
- Magnus Snickars
- Motion Graphics :
- Arnar Halldorsson
- Film Production :
- ACNE
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Project Type
