See Bud Light's romantic Super Bowl ad

Miles and Keleigh Teller dance off phone frustration as beer brand shifts to ‘easy enjoyment’ platform

Published On
Feb 02, 2023

Editor's Pick

Bud Light hasn’t given up humor completely but is going for knowing chuckles over belly laughs as its shifting tone makes a romantic Super Bowl statement.

“Hold,” from Bud Light’s new agency Anomaly, features Hollywood couple Miles and Keleigh Teller (and their dog Bugsy) dancing to the sound of “on-hold” music from a phone customer service line. The 60-second ad spotlights Bud Light’s new brand voice that execs describe as confident and magnetic. The work is markedly different than the in-your-face comedy pieces with which Bud Light earned fame as an advertiser over dozens of Super Bowls.

The ad ushers in a “new era for Bud Light” as it delivers “something totally new and unexpected,” Alissa Heinerscheid, VP of marketing for Bud Light, said in a statement.

“Forty-one years ago, Bud Light was created to be an easy-drinking beer; that is how we were born. We have turned that unique truth into our new platform—Bud Light is easy to drink and easy to enjoy. We look forward to continuing to bring this ‘easy enjoyment’ platform to life for consumers at Super Bowl and beyond,” Heinerscheid added.

Anomaly won the Bud Light account last summer and debuted its first ad, called “Carry,” late last month. Like “Hold,” it went for small laughs, but it has an overriding tone of confidence, showing a woman navigating a crowded bar with multiple pint glasses in her hands. The ads use the new slogan: “Easy to drink. Easy to enjoy.”

Read more about the campaign over at


Feb 02, 2023
Client :
Bud Light
Agency :
Founding Partner & CCO :
Mike Byrne
Partner & CEO :
Franke Rodriguez
Managing Partner :
Laura Rowan
Group Business Director :
Elektra O'Malley
Managing Partner :
Kevin Lyons
Creative Director :
Nick Alcock
Creative Director :
Taylor Green
Creative Director :
Conor Hagan
Creative Director :
Cori Johnson
Head of Production :
Dan Blaney
Senior Producer :
Mateus DeFaria
Business Director :
Ellie Harriman
Account Director :
Emily Cook
Account Supervisor :
Jordy Francescangeli
Group Design Director :
Nate Blowers
Senior Designer :
Adrian Ortega
Associate Designer :
Nani Harawaka
Group Strategy Director :
Jeff Beck
Head of Communications Strategy :
Christina Gregory
Senior Strategist :
Madeline Stefan
Social Strategy Director :
Jonathan Irizarry
Director of Music Production :
Ben Dorenfeld
Head of Project Management & Creative Retouching :
Ash Hess
Senior Project Manager :
Sarah Scardillo
Senior Project Manager :
Hannah Welch
Senior Business Affairs Manager :
Meredith Thornhill
Executive Creative Director :
Jaclyn Rink-Crowley
Copywriter :
Alex Ledford
Production Company :
Reset Content
Director :
Trey Edward Schults
Director of Photography :
Adam Newport-Berra
Executive Producer :
Michael Garza
Line Producer :
Maeliosa Tiernan
Editorial :
Arcade Edit
Editor :
Jeff Ferruzzo
Editor :
Ali Mao
Senior Post Producer :
Andrew Cravotta
Post Production :
The Mill - New York
Executive Creative Director :
Gavin Wellsman
Producer :
Katharine Mulderry
Sound Design/ Mix :
Wave Studios
Partner/Sound Designer :
Aaron Reynolds
Executive Producer :
Vicky Ferraro
Color Grade :
Harbor Picture Company
Colorist :
Damien Van Der Cruyssen
Remix :
Creative Director/Supervisor :
Mike Jurasits
Executive Producer :
James Dean Wells
Remix Composer :
Sidney Kennedy
Song by :
Tim Carleton

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