See Bud Light's romantic Super Bowl ad
Miles and Keleigh Teller dance off phone frustration as beer brand shifts to ‘easy enjoyment’ platform
Editor's Pick
Bud Light hasn’t given up humor completely but is going for knowing chuckles over belly laughs as its shifting tone makes a romantic Super Bowl statement.
“Hold,” from Bud Light’s new agency Anomaly, features Hollywood couple Miles and Keleigh Teller (and their dog Bugsy) dancing to the sound of “on-hold” music from a phone customer service line. The 60-second ad spotlights Bud Light’s new brand voice that execs describe as confident and magnetic. The work is markedly different than the in-your-face comedy pieces with which Bud Light earned fame as an advertiser over dozens of Super Bowls.
The ad ushers in a “new era for Bud Light” as it delivers “something totally new and unexpected,” Alissa Heinerscheid, VP of marketing for Bud Light, said in a statement.
“Forty-one years ago, Bud Light was created to be an easy-drinking beer; that is how we were born. We have turned that unique truth into our new platform—Bud Light is easy to drink and easy to enjoy. We look forward to continuing to bring this ‘easy enjoyment’ platform to life for consumers at Super Bowl and beyond,” Heinerscheid added.
Anomaly won the Bud Light account last summer and debuted its first ad, called “Carry,” late last month. Like “Hold,” it went for small laughs, but it has an overriding tone of confidence, showing a woman navigating a crowded bar with multiple pint glasses in her hands. The ads use the new slogan: “Easy to drink. Easy to enjoy.”
Credits
- Date
- Feb 02, 2023
- Client :
- Bud Light
- Agency :
- Anomaly
- Founding Partner & CCO :
- Mike Byrne
- Partner & CEO :
- Franke Rodriguez
- Managing Partner :
- Laura Rowan
- Group Business Director :
- Elektra O'Malley
- Managing Partner :
- Kevin Lyons
- Creative Director :
- Nick Alcock
- Creative Director :
- Taylor Green
- Creative Director :
- Conor Hagan
- Creative Director :
- Cori Johnson
- Head of Production :
- Dan Blaney
- Senior Producer :
- Mateus DeFaria
- Business Director :
- Ellie Harriman
- Account Director :
- Emily Cook
- Account Supervisor :
- Jordy Francescangeli
- Group Design Director :
- Nate Blowers
- Senior Designer :
- Adrian Ortega
- Associate Designer :
- Nani Harawaka
- Group Strategy Director :
- Jeff Beck
- Head of Communications Strategy :
- Christina Gregory
- Senior Strategist :
- Madeline Stefan
- Social Strategy Director :
- Jonathan Irizarry
- Director of Music Production :
- Ben Dorenfeld
- Head of Project Management & Creative Retouching :
- Ash Hess
- Senior Project Manager :
- Sarah Scardillo
- Senior Project Manager :
- Hannah Welch
- Senior Business Affairs Manager :
- Meredith Thornhill
- Executive Creative Director :
- Jaclyn Rink-Crowley
- Copywriter :
- Alex Ledford
- Production Company :
- Reset Content
- Director :
- Trey Edward Schults
- Director of Photography :
- Adam Newport-Berra
- Executive Producer :
- Michael Garza
- Line Producer :
- Maeliosa Tiernan
- Editorial :
- Arcade Edit
- Editor :
- Jeff Ferruzzo
- Editor :
- Ali Mao
- Senior Post Producer :
- Andrew Cravotta
- Post Production :
- The Mill - New York
- Executive Creative Director :
- Gavin Wellsman
- Producer :
- Katharine Mulderry
- Sound Design/ Mix :
- Wave Studios
- Partner/Sound Designer :
- Aaron Reynolds
- Executive Producer :
- Vicky Ferraro
- Color Grade :
- Harbor Picture Company
- Colorist :
- Damien Van Der Cruyssen
- Remix :
- Human
- Creative Director/Supervisor :
- Mike Jurasits
- Executive Producer :
- James Dean Wells
- Remix Composer :
- Sidney Kennedy
- Song by :
- Tim Carleton
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