Shinola welcomes new Americans with a patriotic short film
Immigration is an unqualified benefit for the country in a new campaign from Preacher
Editor's Pick
Just in time for the Fourth of July, Detroit landmark Shinola and Austin-based Preacher released a touching, patriotic spot that proudly showcases the stories of new Americans, all immigrants who came to the U.S. seeking--and finding--a better life.
A short film directed by Danny Clinch follows ten people with different vocations and different places of birth--Guinea, Brazil, Pakistan, Guyana--who became naturalized citizens at a ceremony at Daniel Patrick Moynihan Courthouse in Manhattan last month. They speak candidly of the circumstances that brought them to America. For some it was a search for opportunity, for others a longing for safety.
The work is part of the launch of Shinola's sixth installment in its Great Americans series of limited-edition watches, based on the Statue of Liberty this time--the most enduring and recognizable symbol of immigration in the world. A group of the new citizens (and new voters, one of them reminds us) each received one of the watches, packaged in a box bearing the phrase "From this second forward, you are as American as the rest of us."
A full-page print ad also ran in the New York Times on Monday, leading with the tagline "As American As They Come Can Come From Anywhere." The Statue of Liberty-Ellis Island Foundation, which helped design the watches, is also launching a month-long crowdfunding campaign to raise money for the Statue of Liberty Museum, set to open in 2019.
Credits
- Date
- Jul 02, 2018
- Brand:
- Shinola
- Agency:
- Preacher
- President:
- Shannon Washburn
- Vice President, Marketing:
- Alex Drinker
- Director, Marketing:
- Christina Chen
- Brand Director:
- Bao-Tran Huynh
- Chief Creative Officer:
- Rob Baird
- Chief Executive Officer:
- Krystle Loyland
- Chief Strategy Officer:
- Seth Gaffney
- Art Director:
- Nick Troop
- Copywriter:
- Maxx Delaney
- Brand Manager:
- Grant Watson
- Designer:
- Lindsey Willis
- Director, Strategy:
- Ashley Shaffer
- Executive Producer:
- Stacey Higgins
- Producer:
- Rachel Kichler
- Business Affairs:
- Miiko Martin
- Director/Photographer:
- Danny Clinch
- Production Company:
- Milkt Films
- Executive Producer:
- Lindha Narvaez
- Field Producer:
- Debra Koffler
- Production Supervisor:
- Noah Trivier
- Director, Photography:
- Josh Goleman
- Danny Clinch Agents:
- Levine/Leavitt
- Edit House:
- Union Editorial
- Executive Producer:
- Victoria Russell
- Editor:
- Kevin Ray
- Assistant:
- Shelby Merritt
- Mix:
- Dusty Albertz
- Mix:
- TBD POST
- Online Artist:
- Moody Glasgow
- Colorist:
- Marshall Plante
- Colorist:
- Olio Creative
Need a credit fix? Contact the Creativity Editors