Horizon Air : The Slog
Some people call it the "road of regret" or the "heartache highway," but I-5 covering the Seattle-Portland trail has its share of disgruntled road warriors according to Horizon Air. Therefore, with the hel
Editor's Pick
Some people call it the "road of regret" or the "heartache highway," but I-5 covering the Seattle-Portland trail has its share of disgruntled road warriors according to Horizon Air. Therefore, with the help of agency Wongdoody, the airline is aiming to placate Northwestern business travelers with not just a $99 shuttle offer, but a website capturing video that canvasses infamous landmarks along the dreaded trail.
Locales with names such as Filthy John's Holler, Molasses Pass, Longblink Gulch and the Bridge of Heavy Sighs comprise the three-hour sojourn, with grey-black, well-edited footage, morose music and amusing narration giving site visitors a vivid feel of each destination on the pathway--conclusively making air travel seem that much more convenient.
Credits
- Date
- Sep 20, 2007
- Client :
- Horizon Air
- Agency :
- WongDoody
- Executive Creative Director :
- Tracy Wong
- Associate Creative Director :
- Mark Watson
- Associate Creative Director :
- Matt McCain
- Associate Creative Director :
- John Schofield
- Interactive Production :
- Jeremy Fisher
- Technology :
- Beau Collins
- Broadcast Producer :
- Steph Huske
- Video Production Editor :
- James Whittington
- Retouching Artist :
- Charlie Rakatansky
- Audio Production :
- Clatter & Din
- Audio Production Editor :
- John Buroker
- Proofreader :
- Coby Jackson
- Photographer :
- Jason Hall
- Illustration :
- Susan & Co
- Illustrator :
- Larry Jost
- Brand :
- Horizon Air
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