Keegan-Michael Key Translates Everything From Rap to Tinder in the Quicken Loans Super Bowl Spot

Ad by Huge Promotes Brand's Rocket Mortgage Product

Published On
Feb 04, 2018

Editor's Pick

Keegan-Michael Key is a translator for all of life's problems in the Quicken Loans Super Bowl spot -- from interpreting Tinder profiles to explaining rap lyrics or what hairdressers really mean.

The Detroit-based brand ran the 60-second ad in the second quarter of the game to highlight its Rocket Mortgage product. The ad was created by Brooklyn-based Huge Inc., winner of a jump-ball pitch request last year. This is Huge's first Super Bowl spot and will kick off a larger campaign that will continue running through 2018.

The spot, by Huge, saw a return to the game after two years for the brand, which sparked a backlash in 2016 when it ran its first Super Bowl spot to advertise Rocket Mortgage ("What We Were Thinking"). By noting how easy getting a mortgage could be, the ad invited social media criticism from people who remembered the sub-prime home lending crisis of 2008. (Quicken reiterated Thursday that it did not play a part in the housing meltdown.) It was created with Fallon under Quicken President and Chief Marketing Officer Jay Farner, who has since been promoted to CEO.

Credits

Date
Feb 04, 2018
Brand:
Quicken Loans
Client:
Quicken Loans
Agency:
Huge-Brooklyn

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