Kevin Hart Stalks His Daughter's Date in Hyundai's Pre-Kick Big Game Ad

Spot Promotes Auto Brand's Blue Link Car Finder

Published On
Feb 03, 2016

Editor's Pick

Hyundai's Super Bowl offerings are celebrity-heavy this year -- we've already seen one spot featuring Ryan Reynolds, and now here's another starring comedian-of-the-moment Kevin Hart.

Hart appears as an over-protective dad who gives his daughter's boyfriend the keys to his new Hyundai on their first date. Of course he has a hidden agenda -- using Hyundai's Blue Link Car Finder device to follow their every moment. He pops up (in increasingly ridiculous guises) at the movies, in a fairground, and finally appears dangling from a helicopter as they're about to park and start kissing.

The spot is by Innocean, and was directed by Peter Berg ("Battleship," "Friday Night Lights") of Pony Show Entertainment. It will run in the pre-kick time slot.

Credits

Date
Feb 03, 2016
Brand:
Hyundai
Client:
Hyundai
Agency:
Innocean
Chief Creative Officer:
Eric Springer
Group Creative Director:
Barney Goldberg
Creative Director:
Bob Rayburn
Associate Creative Director:
Jose Eslinger
Associate Creative Director, Copywriter:
Carissa Levine
Director, Integrated Production:
Carol Lombard
Executive Producer:
Harry Lowell
Producer:
Shefali Valdez
Head of Account Services:
Marisstella Marinkovic
Group Account Director:
Michelle Agnew
Group Account Director:
Nicole Timerson
Account Supervisor:
Allison Morrissey
Media:
Ben Gogley
Media:
James Zayti
Head of Strategy:
Frank Striefler
Planning Director:
Kathleen Kindle
Project Manager:
Suzanne Cheng
Business Affairs:
Lisa Nichols
Chief Marketing Officer:
Dean Evans
Senior Manager of Advertising:
Monique Kempis
Director:
Peter Berg
Production Company:
Pony Show Entertainment

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