Tiger Beer: Tiger Uncage Charlie Ruedpokanon (60 second)
Description
Tiger 2014 campaign heroes have each inspired others to chase their dreams and not be caged by convention.
A two-minute action film trailer was all it took to change the course of Charlie's life, attracted to the silver screen not by the thought of acting but the lure of action. Learning at the knee of Shaolin Masters he found his way into one of Asia's top stunt troupes and pushing the boundaries of what is humanly possible every day. Raised in America Charlie followed the advice of his hard- working Thai parents and played it safe going to college and getting a degree in business management. But he knew there was more and the inspiration of Asia's amazing action films could not be denied, leading him to break free and chase his dream or becoming a stuntman.
Credits
- Date
- Jun 04, 2014
- Agency :
- Droga5-Sydney
- Client :
- Heineken - Asia Pacific
- Brand :
- Tiger Beer
- Agency Producer :
- Holly Alexander
- Director :
- Christopher Riggert
- Post Production and Visual Effects :
- Heckler
- Director, Photography :
- Jeremy Rouse
- Creative Director :
- Andrew Fergusson
- Art Director :
- Leslie Sharpe
- Business Director :
- Richard Sweetman
- Production Company :
- Finch
- Producer :
- Michael Hilliard
- Editor :
- Peter Sciberras
- Music :
- Sonar Music
- Music :
- Song Zu
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