Tiger Beer: Tiger Uncage Charlie Ruedpokanon (60 second)

Published On
Jun 04, 2014


Tiger 2014 campaign heroes have each inspired others to chase their dreams and not be caged by convention.

A two-minute action film trailer was all it took to change the course of Charlie's life, attracted to the silver screen not by the thought of acting but the lure of action. Learning at the knee of Shaolin Masters he found his way into one of Asia's top stunt troupes and pushing the boundaries of what is humanly possible every day. Raised in America Charlie followed the advice of his hard- working Thai parents and played it safe going to college and getting a degree in business management. But he knew there was more and the inspiration of Asia's amazing action films could not be denied, leading him to break free and chase his dream or becoming a stuntman.


Jun 04, 2014
Agency :
Client :
Heineken - Asia Pacific
Brand :
Tiger Beer
Agency Producer :
Holly Alexander
Director :
Christopher Riggert
Post Production and Visual Effects :
Director, Photography :
Jeremy Rouse
Creative Director :
Andrew Fergusson
Art Director :
Leslie Sharpe
Business Director :
Richard Sweetman
Production Company :
Producer :
Michael Hilliard
Editor :
Peter Sciberras
Music :
Sonar Music
Music :
Song Zu

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