Watch Target's Take on 'The Nutcracker' Starring John Legend and Chrissy Teigen
Broadway-Style Spectacular Aired During ABC's "Frozen" Last Night
Editor's Pick
Target finally aired its holiday spectacular "The Toycracker" last night during ABC's broadcast of "Frozen."
The final film, seen here, is the culmination of the holiday campaign by 72andSunny that the retailer has been building up to since October, when it announced that real-life couple John Legend and Chrissy Teigen would star in a Broadway-style production alongside popular toys like Elmo, Batman, Barbie and the Trolls. The campaign's heroine, a little girl named Marisol, has been featured in Target's broadcast spots throughout the season in various stages of putting on the show.
In the final film, Broadway star Isabella Russo plays Clara, Legend is the Rat King and Teigen is the Nutcracker. The production itself has all the hallmarks of a Broadway spectacular, with the stars belting out showstoppers as well as showing off another side to their voices in a memorable rap battle (which Clara wins with a stunning performance culminating in the words "Feliz Navidad.") The original music was written by Benj Pasek and produced by Ariel Rechtshaid.
There are also some great 21st century touches -- like when Clara falls asleep in her room after lamenting that the family Wi-Fi has gone down, or Ken turns to Siri for advice.
It's certainly a new take on "The Nutcracker," and the show-within-a-show approach is sure to help Target stand out this holiday among the retailer's competing for the audience's attention.
Credits
- Date
- Dec 12, 2016
- Brand :
- Target
- Client :
- Target
- Agency :
- 72andSunny
- Executive Creative Director/Partner :
- Matt Murphy
- Group Creative Director :
- Paul Nguyen
- Creative Director :
- Garrett Jones
- Creative Director :
- Driscoll Reid
- Senior Designer :
- Maite Albuquerque
- Senior Writer :
- Will Tran
- Senior Writer :
- Peter Hughes
- Senior Designer :
- Andy Lam
- Designer :
- Grace Espejel
- Chief Production Officer :
- Tom Dunlap
- Group Production Director :
- Angelo Mazzamuto
- Senior Producer :
- Marisa Wasser
- Senior Producer :
- Darryl Hagans
- Brand Group Director :
- Rhea Curry
- Brand Director :
- Anna Kaplan
- Brand Manager :
- Carolyn Chow
- Brand Coordinator :
- Lindsay Foregger
- Director, Brand Innovation :
- Kelly Schoeffel
- Director, Strategy :
- Maria Galleriu
- Junior Strategist :
- Emily Pfitzinger
- Partnerships and Legal Director :
- Kallie Halbach
- Senior Partnerships and Legal Manager :
- LaTanya Ware
- Jr. Partnerships and Legal Manager :
- Lasha Winn
- Production :
- Biscuit
- Director :
- Henry Sedler
- Line Producer :
- Jennifer Gee
- Executive Producer :
- Holly Vega
- Director, Photography :
- Peter Deming
- Editorial :
- Cut + Run
- Editor :
- Luc Giddens
- Producer :
- Annabelle Dunbar-Whittaker
- Executive Producer :
- Amburr Farls
- Managing Director :
- Michelle Eskin
- Post Visual Effects :
- Method
- Telecine :
- Jill Bogdanowicz
- Visual Effects Supervisor :
- Jesse Bradstreet
- Senior Executive Producer :
- Stephanie Gilgar
- Visual Effects Producer :
- Michelle Machado
- Animation Supervisor :
- Daryl Sawchuk
- Digital Effects Supervisor :
- Troy Moore
- CG Supervisor :
- Meg Bright-Ryan
- Animation Lead :
- Samir Patel
- Compositing Lead :
- Toma Bowen
- Lead Flame Artist :
- Mark Renton
- Tracking Lead :
- Juan Colon
- Sound Director :
- Michael Anastasi, Barking Owl
- Producer :
- KC Dossett
- Mix :
- Barking Owl
- English Language :
- Patrick Navarre
- English Language :
- Morgan Johnson
- Spanish Language :
- Luis Rosario
- Executive Producer :
- Kelly Bayett
- Producer :
- Ashley Benton
- Music House :
- Heavy Duty Projects
- Composed/Arranged/Produced by :
- Ariel Rechtshaid
- Executive Producer :
- Kate Urcioli, Josh Kessler
- Music Producer :
- Buzzy Cohen
- Creative Director :
- Adam Szajgin
- Design Director :
- Frank Dresme
- Junior Designer :
- Natasha Cirisano
- Senior Producer :
- Andrew Tucci
- Jr. Partnerships and Legal Manager :
- Ashley Pesses
- Lyrics :
- Benj Pasek
- Choreographer :
- Vincent Patterson
- Director :
- Andreas Nilsson
- Line Producer :
- Jay Veal & Jennifer Gee
- Director, Photography :
- Robert Yeoman
- Lead Editor :
- Ben Campbell
- Editor :
- Steve Gandolfi
- Visual Effects Supervisor :
- James Rogers
- Producer :
- Elizabeth Knovick
- Mixer :
- Patrick Navarre
- Brand Manager :
- Nai Gregory
- Brand Coordinator :
- Devin Harrison
- Brand Manager :
- Nai Gregory
- Brand Coordinator :
- Devin Harrison
Need a credit fix? Contact the Creativity Editors