Alongside Michael Bublé, bubly launched two brand-new flavors in Canada on Super Bowl Sunday. “Bublé Deliveré”: a now-iconic ad starring brand ambassador (and British Columbia native) Michael Bublé hand-delivering new bublé—sorry, bubly—to Canadians’ doorsteps. Pre-roll teasers preceded the spot launch, and a retail integration made sure shoppers got their hands on the new flavors. We even sent Bublé Deliveré packages to our biggest, most influential fans. And a big-time OOH campaign asked major cities things like “feelin’ fineapple Toronto?” and “ayyy Vancouver, nice to peach u!” Motive’s integrated campaign catapulted bubly to be the #1 sparkling water in Canada. Sip Sip Hooray!