Japanese agency Mori + Drill created this breathtaking film for Sony in which water droplets play a "rock version" of Pachelbel's Canon. The agency filmed the commercial in the riverhead area in Kumamoto, Kyushu, renowned for its high quality of pure natural water, and synched the footage of the dancing water with the sounds of H20, filmed and recorded around the area.The spot advertises Sony's image sensors, which are made using the groundwater from Sony's Kumamoto Technology Center in the area.
More than 700 sound samples were recorded and edited in order to make the tune, using technology such as waterproof microphones. At the first, the song is hard to discern, but as the film progresses and edits become faster, it becomes totally apparent. To see how the agency achieved the amazing feat, watch the Making Of video.
Previously, creative director Morihiro Harano and Drill created another delightful musical experience in 2011, the celebrated "Xylophone" spot for NTT DoCoMo.