WeatherTech's Super Bowl Ad Encourages 'Made in America' Products

First-Ever Game Spot for Floor Mat Brand is via Pinnacle Advertising

Published On
Feb 02, 2014

Editor's Pick

WeatherTech retained its ad agency, Pinnacle, four years ago, with the express intention of one day buying Super Bowl ad time when they felt the time was right. The time has apparently come for the floor mat manufacturer, which prides itself on making all its products right here in the good old US of A. The ad chooses to focus on that, not on its products per se. Titled "You Can't Do That," it features all the naysayers business owners will face when they want to make things in America. But that shouldn't put them off.

Credits

Date
Feb 02, 2014
Client:
WeatherTech
Agency:
Pinnacle Advertising and Marketing Group
Chief Creative Officer/Creative Director:
Jac Mansour
Producer:
Cary Potterfield
Production Company:
Tool
Director:
Erich Joiner

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Project Type