WeatherTech retained its ad agency, Pinnacle, four years ago, with the express intention of one day buying Super Bowl ad time when they felt the time was right. The time has apparently come for the floor mat manufacturer, which prides itself on making all its products right here in the good old US of A. The ad chooses to focus on that, not on its products per se. Titled "You Can't Do That," it features all the naysayers business owners will face when they want to make things in America. But that shouldn't put them off.