Will Ferrell can't seem to stay away from Scandinavia. He famously berated Norway in a Super Bowl ad for GM last year, and he also starred as an Icelandic Eurovision singer in "Eurovision Song Contest: The Story of Fire Saga." Now the Hollywood comedian is appearing in a zany campaign for a Swedish bank brand.
In the new spot for banking app Lunar, by Akestam Holst, Ferrell brings his trademark silliness to the character of Will Power, a long-haired "worldwide happiness guru" with giant hands who's there to give you advice about your money. In a series of increasingly ridiculous scenarios he karate chops someone's head off, flies helicopters and utters lines such as "I know you want the good life but it's all a load of crap without Lunar."
The spot was directed by comedy veteran Jake Szymanski of Gifted Youth, who had also helmed the GM ad. It aims to bring some comedic cut-through to challenger brand Lunar. Joakim Khoury, creative director at Åkestam Holst, described the ad as "a piece of pure and un-filtered silliness, just the way we like it."
"We wanted to create a concept far from the standard banking communication guidelines, to help people regain control of their money life," he said.
Ferrell's casting was handled by London-based Talent Republic.
“Will Ferrell rarely undertakes commercial work, so it was a huge coup for us to expedite the partnership with Lunar," said Anne Batz, founder of Talent Republic, in a statement. "His appetite to understand the brand and direct involvement on a creative level, was impressive and still comparatively rare by Hollywood standards."