James Corden Goes From 'Carpool Karaoke' to Car Insurance in U.K. Campaign for Confused.com
Price Comparison Site Says 'Late Late Show' Host Is 'World's Most Famous Driver'
Editor's Pick
He's become a huge star in the U.S. thanks to his "Carpool Karaoke" videos from "The Late Late Show" -- and now U.K. car insurance comparison website Confused.com has snapped James Corden up to star in its new ad campaign.
Corden -- who recently said in an interview that he's been given a better reception in America than Britain -- has previously appeared in ads for Cadbury in the U.K., but that was before his metoric rise to fame in the U.S. Since joining "The Late Late Show" in 2015, he has earned a staggering 1.5 billion views on YouTube for "Carpool Karaoke," with celebrities such as Adele and Michelle Obama appearing. Confused.com says this makes him "the world's most famous driver."
In the new campaign drives a friend around London in the spot, by Karmarama, and finds a miraculous "winning streak" of green traffic lights all the way. The campaign replaces a long-running series of ads for Confused.com which featured a character called "Brian the robot," created by Publicis.
Nik Studzinski, chief creative officer at Karmarama said: "We're really excited to launch this new campaign for Confused.com. It marks a big shift, strategically and creatively, from where the business has been before. And in this incredibly competitive category, you need a creative idea with real substance to separate yourself from the rest of the pack. We have that, as well as one of the biggest stars of the moment -- James Corden."
Credits
- Date
- Aug 03, 2016
- Brand :
- Confused.com
- Client :
- Confused.com
- Agency :
- Karmarama
- Chief Marketing Officer :
- Paul Troy
- Creative Team :
- Paul Pearson
- Creative Team :
- Laila Milborrow
- Chief Creative Officer :
- Nik Studzinski
- Creative Agency Planner :
- Will Hodge
- Agency Producer :
- James Faupel
- Production Assistant :
- Samuel Topley
- Managing Partner :
- James Denton-Clark
- Account Director :
- Eilidh McGregor
- Account Executive :
- Abigail Sands
- Production Company :
- Sonny London
- Director :
- Fredrik Bond
- Executive Producer :
- Helen Kenny
- Producer :
- Alicia Richards
- Production Manager :
- Catriona Irving
- Director, Photography :
- Crille Forsberg
- Production Designer :
- Sam Tidman
- 1st Assistant Director :
- Chris Kelly
- Offline Editor :
- Marshall Street Editors
- Editor :
- Patric Ryan
- Assistant Editor :
- Matthew Pochettino
- Visual Effects Post :
- MPC
- Visual Effects Supervisor :
- Bill McNamara
- Visual Effects Artist :
- Bruno Fukumothi
- Visual Effects Assistant :
- Grant White
- Visual Effects Assistant :
- Danit Klibansky
- Visual Effects Assistant :
- Andrew Roberts
- Colorist :
- Richard Fearon
- Sound Design :
- Ben Leaves
- Design Studio :
- Grand Central Recording Studios
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