He's become a huge star in the U.S. thanks to his "Carpool Karaoke" videos from "The Late Late Show" -- and now U.K. car insurance comparison website Confused.com has snapped James Corden up to star in its new ad campaign.
Corden -- who recently said in an interview that he's been given a better reception in America than Britain -- has previously appeared in ads for Cadbury in the U.K., but that was before his metoric rise to fame in the U.S. Since joining "The Late Late Show" in 2015, he has earned a staggering 1.5 billion views on YouTube for "Carpool Karaoke," with celebrities such as Adele and Michelle Obama appearing. Confused.com says this makes him "the world's most famous driver."
In the new campaign drives a friend around London in the spot, by Karmarama, and finds a miraculous "winning streak" of green traffic lights all the way. The campaign replaces a long-running series of ads for Confused.com which featured a character called "Brian the robot," created by Publicis.
Nik Studzinski, chief creative officer at Karmarama said: "We're really excited to launch this new campaign for Confused.com. It marks a big shift, strategically and creatively, from where the business has been before. And in this incredibly competitive category, you need a creative idea with real substance to separate yourself from the rest of the pack. We have that, as well as one of the biggest stars of the moment -- James Corden."