Media Morph: Ripe TV

WHAT IT IS: A video-on-demand service aimed at young males and launching on Oct. 28 on "22 million screens," according to its founders. A taste of the new channel can be seen at www.ripe.tv, where visitors will be treated to a promotional presentation from a smoking and swearing robot. The service attracted 3.2 million views during trials on Comcast which ran in July and August.