Gatorade: We Axed Tiger Line Before Scandal Broke

When it comes to Tiger, even non-news is news these days. Media outlets exploded this afternoon with word that Gatorade would be dropping the Tiger Focus line of beverages. Some even portrayed the company as being the first of Tiger Woods corporate sponsors to take a stand in response to his bad behavior. Only problem is that the company had been planning to discontinue the line well before the golf phenom's car crash and extramarital affairs became tabloid fodder.