Advertising News

When It Comes to Ad Avoidance, the DVR Is Not the Problem

By:
May 24, 2011 03:17 PM

The advertising industry has long been concerned about new technology that aids ad avoidance. While much attention has been focused on the impact of DVRs, new research from the IPG Media Lab and YuMe shows the real threat to attention is the smart phone and other increasingly ubiquitous distraction media.

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