Multicultural hair-care brand Cantu Beauty and networking coalition 25 Black Women In Beauty have announced the winners of their “beauty business accelerator,” joining forces to mentor the marketing efforts of three up-and-coming brands owned and operated by Black women.
Selected from a pool of more than 60 early participants, the three winners of the Cantu Elevate initiative are small business founders Arah Sims of peel-and-press nail brand Kyutee Nails; Alicia Scott of cosmetics line Range Beauty; and Tomi Alisha of organic hair company NaturAll Club.
As the chosen winners of the programs, the three women and their businesses will each benefit from a complimentary Cantu-sponsored advertising campaign valued at approximately $160,000, which will be delivered through the second quarter of 2021 in cooperation with New York-based media agency Reddish and the VaynerX-owned Sasha Group.