Creativity

Translation’s Beth Fujiura on the transformative power of being normal

A scene from Fujiura's 2021 YouTube TV NBA Finals ad. (YouTube TV)
May 09, 2024 09:00 AM

Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2024 with our Honoring Creative Excellence package, for which we asked members of the AANHPI creative community to write about pivotal projects in their careers. (Read the introduction here.) Today, our guest editor Lauren Smith turns the spotlight to Beth Fujiura, creative director at Translation, who writes about the effect of representation in action.

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