Among today’s creative highlights, Starbucks promotes calm in its holiday spot for EMEA markets; e.l.f. launches an interview series with women in space exploration; and Liquid Death and Dr. Squatch teamed up on a soap for psychos.
Creativity
13 creative campaigns to know about today
See Starbucks’ holiday spot, e.l.f.’s series on women in space exploration and Liquid Death’s Dr. Squatch collab
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Starbucks is an oasis amid the holiday madness in TBWA\London’s EMEA campaign.
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Starbucks
Alpina: The Colombian dairy and food company tells a charming Christmas story of a little girl and her stuffed donkey Nero, who goes on adventures in the girl’s imagination. Agency Buentipo created the spot with production company Akira Cinema and director Juan Rueda.
American Family Insurance: Green Bay Packers quarterback Jordan Love plays football with aspiring young players indoors, protected by American Family Insurance, in a spot from Elite Media.
Canva: A new U.K. campaign themed “Design Against Dull,” created in-house, promotes Canva’s suite of creative tools. The spot below visits the world’s dullest office, which is enlivened by a Canva user.
Claims Conference: A WebXR experience titled “Inside Kristallnacht” revisits Nov. 9-10, 1938, when the Nazis carried out a pogrom against the Jews, destroying 10,000 Jewish businesses, 2,000 synagogues and tens of thousands of homes, with more than 30,000 Jewish men sent to concentration camps.
Created by Makemepulse and USC Shoah Foundation, with support from Meta and UNESCO, “Inside Kristallnacht” immortalizes the memories of Holocaust survivor Charlotte Knobloch. There is a 10-minute walk-through of the experience here.
Disney: Parker Herren has the story of how three Disney Branded TV execs used their memories of the original “Wizards of Waverly Place” to market the reboot.
DoorDash: Gut Miami’s new campaign focuses on Hispanic millennials and Gen Zers with a phrase many of them may have heard from their parents: “Hay comida en la casa,” meaning “There’s food at home.”
E.l.f. Cosmetics: The beauty brand profiles three women working in space exploration in “Women Taking Space,” a campaign from agency Madwell and production company Starfish Projects.
Harry & David: A holiday campaign from Harry & David celebrates the brand’s 90th anniversary and takes a look back at family bonds, multi-generational gifting and traditions.
Liquid Death x Dr. Squatch: The brands teamed up to launch limited-edition “Dirt Murderer,” described as a “soap for psychos” that will clean the dirtiest bodies and leave them smelling “as fresh as a mountain lake.”
Ring: A Veteran’s day campaign shows how a deployed soldier taps into Ring cameras at home to be part of family moments.
Starbucks: In its first work for the brand, TBWA\London positions Starbucks as a respite from holiday madness through an animated spot directed by Andy & Adeena. The Europe, Middle East and Africa campaign, themed “Drink In, Breathe Out,” includes TV, digital and OOH.
Telstra: The Australian telecom wraps up a strong creative year with a charming Christmas commercial that continues its embrace of animals. The spot was created by agencies Bear Meets Eagle on Fire and +61, and directed by Revolver’s Steve Rogers.
Tomcat: The Martin Agency’s new spots for the rodent control brand feature an influencer mouse unboxing and testing out the brand’s killer bait, and even doing some ad reads for it.
