Intuit’s Javier Martin on helping Hispanic business owners to think big

Ad Age is marking Hispanic Heritage Month 2023 with our Honoring Creative Excellence package, in which members of the Hispanic community revisit some of their favorite creative projects. (Read the introduction here.) Today, guest editor Angela Rodriguez turns the spotlight to Javier Martin, Intuit’s global brand development director, who writes about the inspiration for the QuickBooks “Think Ote” campaign.