Technology

How creators can help brands with sustainable marketing

Sustainability-focused TikTokers Delilah Harvey, Max La Manna, and Kathryn Kellogg. (Delilah Harvey, Max La Manna, and Kathryn Kellogg via TikTok)
March 09, 2023 06:00 AM

When it comes to going green, people are more likely to take up planet-friendly habits such as using less plastic and wasting less food if they saw it on social media, according to a new report from Unilever. And with younger consumers being more focused on sustainability, social platforms could be a way for brands to authentically connect with them.

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