Facebook finished its search for a chief marketer, and it didn’t have to look too far. Alex Schultz, already a longtime member of Team Facebook, was tapped to become the social network's next chief marketing officer, replacing for Antonio Lucio, who stepped down last month.
“Schultz will have his work cut out for him marketing the positive aspects of the social network while dealing with its many detractors,” Ad Age reports.
“I believe deeply in the good Facebook’s products do,” Schultz said in post on Facebook—where else?—on Tuesday. “We have all seen it through this pandemic as billions of people have connected with family and friends socially online while staying physically apart and slowing the spread of the virus. At the same time, I think scrutiny of any new technology is appropriate and there are ways we can, and should, improve without losing all the good.”