Technology

Twitter Taps Data Giant to Connect Dots Between Tweets and Store Purchases

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August 08, 2013 05:00 PM

Now that advertisers are starting to spend real money on Twitter, the pressure is on to prove that those investments deliver tangible results. Twitter took a step in that direction today by announcing its partnership with the data giant Datalogix to gauge the impact of tweets -- both paid and organic -- on sales for consumer packaged goods marketers.

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