Disney’s president of advertising on AI, new ad formats and media consolidation in 2024

Rita Ferro presenting at Disney’s 2023 upfront show. (Disney)

December 20, 2023 10:30 AM

It hasn’t even started, but 2024 is shaping up to be a wild year in TV advertising as innovations in emerging technologies take shape, new streaming inventory comes to the market and rumors swirl about more consolidation among media companies.

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