Apple Inc. said Senior VP of Worldwide Marketing Phil Schiller is stepping aside and will be replaced in the most prominent marketing job in the electronics industry by Greg Joswiak.
Schiller, 60, who has been at Apple since 1987, will move to an “Apple Fellow” role, the company said Tuesday in a statement. Joswiak, a veteran leader in the product marketing organization, is being promoted to Schiller’s seniorVP position, Apple said.
Schiller and Joswiak have had central roles in some of the most successful product launches in the history of consumer electronics and computing. Apple’s consistent ability to charge higher prices than rivals comes, in part, from the company’s brand and the ability of its executives to sell the idea that it’s a technology innovator.