Facebook will reject ads that discourage people from getting vaccines, citing a new policy meant to prevent “harm” to public health efforts.
Facebook already forbids ads that promote vaccine hoaxes or misinformation about vaccines. The company will also put educational material about the flu shot in users’ feeds.
“Public health officials recommend that most people get a flu shot every year. This year, they think it is especially important to minimize the risk of concurrent flu and Covid-19,” Facebook wrote in a blog post Tuesday.