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Kraft Gives Brands a Twist So They'll Have More Appeal in China

Kraft's Oreo wafer sticks are positioned as 'sweet snacking.'
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August 27, 2007 05:00 AM

BEIJING (AdAge.com) -- Kraft Foods has turned Greater China into a dynamic R&D center for its biggest brands, such as Oreo and Tang, to avoid the pitfalls facing many Western food marketers in the region, where locals prefer the savory flavors of local cuisines to pricey and generally sweeter foreign foods.

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