Doritos will advertise in the Super Bowl for the seventh consecutive year, this time highlighting its Dinamita line of taquito-like rolled tortilla chips.
The PepsiCo-owned brand did not share how long the spot will be, or what quarter it will air in during the Feb. 11 game on CBS. The ad is expected to be handled by Goodby, Silverstein & Partners. Doritos is among the most consistent Super Bowl advertisers; this will mark its 24th Super Bowl ad appearance.
Doritos Dinamita chips were introduced in 2012 for fans looking for a spicer snacking option. The Super Bowl ad will feature a new form of Dinamita sticks, and four new flavors—flamin’ hot queso, smoky chili queso, tangy fiery lime and hot honey mustard.