Amid the hype and anticipation of this year's ultra-mega-terrific-sports-spectacular-bonanza—and the subsequent 30-to-60-second calls to buy things—Ad Age caught up with some of the ad wizards that craft these messages, the commercials, to find out how they come to life.
We asked the creators of past and present Super Bowl ads to send us some stories about their experiences making the ads on the big stage, which spots they love, and which ones they love that everyone else douses in shade.
Additionally, they tell us some little known facts about their previous work, ads they wish they had made—and of course, the challenges of pandemic production.
Kelly Bayett, creative director and co-founder, Barking Owl
Joe Maglio, CEO, McKinney
Juan Peña, executive creative director and partner, GUT Miami
Fernando Pellizzaro, group creative director, David Miami
David Shane, director, O Positive