Toyota is returning to the Super Bowl with its fourth consecutive commercial, making it the first automaker to confirm its commitment to the game.
Jack Hollis, senior VP of automotive operations at the company, confirmed Toyota’s presence in the game on Friday.
In 2020, the automaker used the Big Game to kick off a campaign for its Highlander.
Toyota will once again work with creative agency of record Saatchi & Saatchi on the campaign. The company did not provide details on how many ads it will run in the game, or the tone of the creative.