Super Bowl LVI capped off a run of of thrilling, nail-biting NFL playoff games, with the championship only decided in the last minute of the fourth quarter. (Congratulations to the Los Angeles Rams for winning the Vince Lombardi Trophy.) But unlike the certainty that a final score confers on the last team standing on the football field, nothing is nearly as cut and dried for regular observers of the Big Game's commercials on our screens.