5 ad leaders predict media measurement trends for the TV upfront

The new currency race has dominated the last several TV upfront negotiations as the rise of big data products has challenged traditional panel-based measurement, with companies such as VideoAmp, iSpot and Comscore competing for Nielsen’s long-standing market hold. But, by many accounts, the longer-than-expected process of integrating and trusting new currencies for broad transaction has dampened hopes of a drastically altered measurement landscape.