TV Upfront

TV upfronts need to be revamped, says Ford exec: Ad Age TV Pivot

TV Pivot panelists (l-r) Andrea Brimmer, Ally Financial; Matt VanDyke, Ford; and Brad Feinberg, Molson Coors. (Ad Age illustration; composite images courtesy Ally Financial, Ford Motor Company and Molson Coors Beverage Company)
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By:
Ethan Jakob Craft
May 12, 2020 07:57 PM

Featured Stories

Possible Conference
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Possible Conference

At Possible in Miami Beach, ad leaders confront tariff-driven disruption across retail, ad tech and strategy.

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By:
Garett Sloane
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By:
Jack Neff
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By:
Gillian Follett
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By:
Parker Herren
Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts
Agencies
This new agency is staffed with more AI agents than people and wants to keep it that way
Agencies
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By:
Brian Bonilla
This new agency is staffed with more AI agents than people and wants to keep it that way
TV Upfront
6 measurement predictions for the TV upfronts
TV Upfront
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By:
Parker Herren
6 measurement predictions for the TV upfronts
Marketer's Brief
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
Marketer's Brief
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By:
Asa Hiken
Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once