If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window amid scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work online—and especially on Twitter. From epic watch parties to crucial campaign pivots, marketers brought all the feels and really got to the heart of what the best marketing is all about—connecting with people.