FYI 9.15.2010

Baixiang Group, China's third-largest instant noodle maker, has appointed DDB Guoan to develop advertising to help launch its White Elephant brand in five Chinese provinces where the noodle brand is not currently sold. The long-term retainer agreement will focus on brand management and product development for the brand's wheat and spare-ribs flavor noodles that will be part of a new product line called You Mai Liang Pin.