Delta Air Lines takes to the fashion runway with first-ever clothing collection

Fashion line was launched in collaboration with actress Issa Rae and six indie design teams

Published On
Oct 07, 2022
Actor Issa Rae

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Delta Air Lines’ runway experience will no longer be limited to 10,000-foot stretches of asphalt as the air carrier prepares to debut its first-ever fashion line during a runway show tonight at Los Angeles Fashion Week.

Dubbed the “Delta Runway Runway Collection,” the new clothing and accessories have been created “for travelers, by travelers,” the Atlanta-based airline said on the collection’s website. Its development was a collaboration between “Insecure” co-creator and actress Issa Rae and six independent designers and small business owners.

Represented in the collection are a number of different items that take inspiration from the average traveler’s suitcase contents—think swimwear pieces, eyeglasses, toiletry kits and other items “inspired by the magic of travel and designed to make flying simpler and more stylish,” Delta added.

“As travel demand continues to rise, this campaign and the travel-inspired collection show that it’s time to explore,” said Emmakate Young, Delta’s managing director of brand marketing and sponsorships.

As part of the launch, the air carrier turned to creative agency Wieden+Kennedy New York for a series of vignettes between 45 and 60 seconds in which Rae sits down with each designer or design team, pitching them a few questions that allow them to explain why they love traveling and what inspired them to create their contribution to the collection.

The airline and Rae both teased a couple of the collection’s pieces on social media last week. The full line will be revealed at an L.A. Fashion Week showcase tonight, which is quite appropriately taking place in an aircraft hangar.

Kicking off at 8 p.m. Pacific time (11 p.m. ET), Delta will be live streaming the fashion show on both its Instagram account and on the Runway Runway Collection’s website.

“An exclusive and limited-edition drop” of the items will be made available for purchase on the site around the start of the show, Delta shared.

Credits

Date
Oct 07, 2022
Client :
Delta
Agency :
Wieden & Kennedy - New York
Global Chief Creative Officer :
Karl Lieberman
Creative Director :
Sean McLaughlin
Associate Creative Director & Copywriter :
Michelle Lamont
Art Director :
Peter Jostrand
Art Director :
Helen Torney
Creative :
Ish Traore
Head of Integrated Production :
Nick Setounski
Executive Producer :
Cheryl Warbrook
Art Producer :
Alex Lianopoulos
Experiential Producer :
Gabrielle Brattole
Digital Producer :
Ezra Salsky
Strategy Director :
Kirstie Maryott
Group Social Strategy Director :
Caroline Tseng
Comms Planner :
Siddarth Subramaniam
Social Strategist :
Christian Jenkins
Social Strategist :
Sarah Hayes
Head of Account Management :
Casey Jennings
Management Supervisor :
Kerry O'Connell
Account Supervisor :
Kelsey Cohen
Account Executive :
Nicole Sullivan
Assistant Account Executive :
Andres Camacho
Project Manager :
Sara Stember
Head of Business Affairs :
Julie Petruzzo
Business Affairs Manager :
Lindsey Timko
Traffic Director :
Sonia Bisono
Production Company :
Stadium
Director :
Luis G. Santos
Executive Producer :
Michael Bergin
Associate Producer :
Katie Thierwechter
Director of Photography :
Sade Nyda
Photographer :
Adam Rindy
Photographer :
Shannon Brown
Editorial Company :
Stadium
Editor :
Andrew Henry
Post Producer :
Andrew Henry
Experiential Production Company :
LDJ Productions
CEO :
Laurie DeJong
President :
Adam Cook
VP Technical Production :
Aaron Cook
Creative Director :
Mike Brown
Show Director :
Rachel Young
Executive Producer :
Tony Shayne
Associate Producer :
Kerstin Heinrich
Technical Director :
Drew Rivera
Lighting Design :
Bill Mellon
Music Director :
Kris Bones
DJ :
DJB
Photographer :
BFA
Web Design :
Southern Made
CEO :
Chris McIntyre
Founder :
Adam Small
Project Manager :
Meaghan Kniffen-Wingo
Senior Project Manager :
Victoria Newport
Livestream Vendor Company :
B Live
Producer :
Erica Nagai
Executive Producer :
Eric Maldin
Production Designer :
Zoe Zoe
Product Images :
Shannon Brown

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