An old church that Nike converted into a culture and sports center for kids took the top nod in Industry Craft at the Cannes Lions International Festival of Creativity this week. The honor rewards artistry, talent and skill that goes into bringing a creative idea to life.
The “Just Do It HQ at the Church" provided a safe space for Chicago youth to play and train off the streets. It was created out of Momentum Worldwide New York and Momentum Canada.
Trevor Robinson, founder and executive creative director at Quiet Storm in the U.K., said that this, too, was a unanimous decision. “It was bigger than just an idea that wins awards. It was very close to a lot of our hearts. With the amount of violence we have around the world, this was a real statement.”
While the design of the space was expertly done, with exquisite stained glass, “what we were really impressed with was that Nike didn’t try to splash logos all over it,” he said. “It became a haven for these kids—if you grow up in a tough area, to find a place where you can escape the world and be kids for a moment—this is an amazing thing for Nike to have done. It was so tastefully done and emotionally it blew us all away.”
Read about the other Cannes Lions Craft Grand Prix winners here.