Drew Barrymore Climbs Out of These 'Santa Clarita Diet' Billboards to Eat People in Other Ads
Multi-Screen Campaign Promotes the Netflix Zombie Show
Feb 17, 2017
In Netflix's billboards for its zombie-themed show "The Santa Clarita Diet," lead actress Drew Barrymore literally climbs out of the ads and into neighboring ones, where she starts devouring their occupants.
In the show, which premiered on Feb. 3, Barrymore plays a real estate agent in Santa Clarita who becomes a zombie and starts to crave human flesh. The OOH campaign, running on billboards in Times Square, LA Live and Toronto's Yonge-Dundas Square, shows her creating a trail of terror, through multiple billboards, marked by severed limbs and blood-soaked ads as her husband (played by Timothy Olyphant) tries to limit the damage.
The ads were created in partnership with Doner LA.