'Social distancing' hits classic album covers

L.A. based shop Activista applied the rule to iconic images from the music industry

Published On
Mar 23, 2020

Editor's Pick

Being under quarantine doesn't seem to put a damper on creativity, judging from the outpouring of ideas over the last few days around promoting safety in the time of coronavirus, which include reimagined brand logoscautionary screensavers and now, album sleeves. Paco Conde and Beto Fernandez, industry vets and co-founders of socially-minded creative shop Activista in L.A., decided to apply the rules of social distancing to classic album cover art. 

The Beatles’s “Abbey Road” cover now sees the band members separated by lengths as they stride across the street; Bono,The Edge and the rest of U2 keep safe distances from each other on “The Joshua Tree” art and Blondie’s 1976 debut album depicts the band backed away from Debbie Harry and each other in a spaced out formation. 

 
 

Beatles

 
 

Blondie

 
 

U2

Conde and Fernandez are featuring the reworked covers on a dedicated site that allows visitors to see "before" and "after" versions of the art. They started the project last week when the idea of “social distancing” became even more prominent in media outlets and as local leaders put more mandates in place to ensure people stay at home as much as possible. “We noticed no one was doing it,” Conde says. “In L.A. there are long lines to access the supermarkets, but no one is respecting the distance. So we wondered if something from pop culture could help to make it simple to get and visually interesting.”

Conde and Fernandez previously served at agencies including Anomaly L.A., BBH and Ogilvy Brazil, and were behind award-winning campaigns like Dove’s “Real Beauty Sketches” and Burger King’s “Proud Whopper.”

“As creators, we have always used our ideas to help brands provoke real change,” says Conde. “Now more than ever, all of us need to use our talent, skills, experience resources or expertise to help beat coronavirus and its consequences. It shouldn’t be a trend, but an obligation.”

The pair are currently working on how to extend the idea into action and are currently in talks with a charitable organization about the campaign. 

 
 

AC/DC

 
 

B52s

 
 

Beach Boys

 
 

Clash

 
 

Fleetwood Mac

 
 

Fugees

 
 

Kiss

 
 

NWA

 
 

Pet Shop Boys

 
 

Queen

 
 

Ramones

 
 

Run DMC

 
 

Simon & Garfunkel

Credits

Date
Mar 23, 2020
Agency:
Activista
Co-Founder:
Paco Conde
Co-Founder:
Beto Fernandez

Need a credit fix? Contact the Creativity Editors

Project Type