This week, Ad Age assembled a range of creative pros, including some of the industry’s most prominent chief marketing officers and recruiters, to discuss how they weathered the turbulent year and the lessons they can apply in the future. At Ad Age Next: CMO, a full-day event held virtually on Tuesday, marketing leaders spoke about how they have adjusted to the new normal, renewed pushes for diversity, responded to the COVID-19 pandemic and more in 2020.
The complete Ad Age Next: CMO sessions are available to view in full here, covering a range of contemporary topics addressed by some of the industry’s leading marketers—as well as a special presentation and analysis of our annual World’s Largest Advertisers list.
Here are 8 of the most significant takeaways from this week’s event.