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Advertising News

THE MARKETING 100: GLADE SPIN-FRESH: JUDE D. RAKE

JN
By:
Jack Neff
June 29, 1998 05:00 AM

From the sublime to the well, less so could describe the strategies that helped S.C. Johnson & Son waft fresh air into a stale air-freshener category.

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2025 Creativity Awards
Introducing the winners of the 2025 Ad Age Creativity Awards
2025 Creativity Awards

Four juries selected the top entries in Work, People, Creative Marketing and Production.

TN
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Tim Nudd
Introducing the winners of the 2025 Ad Age Creativity Awards
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JB Smoove is getting into the advertising business
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Ewan Larkin
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EV startup Rivian begins its first big marketing push—behind the campaign
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E.J. Schultz
EV startup Rivian begins its first big marketing push—behind the campaign
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Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool
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BD
By:
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Why B2B brands are going all in on creator marketing—and inside LinkedIn’s new video tool

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