Our special series of Creativity interviews
with directors of the Super Bowl's top ads continues with RSA
Films' Jake Scott, the director of Budweiser's "Brotherhood" and
Kia's "Space Babies."
Make sure to check out our two earlier Q&A's with Noam Murro (Taco Bell's "Viva Young") and Tom Kuntz (VW's "Get Happy"). Stay tuned for the
final piece in the series on Monday, a chat with actor and Iron Man
franchise director Jon Favreau, who shot Samsung's Super Bowl
spot.
Director Jake Scott of RSA Films has been behind the lens for
some of advertising's most celebrated commercials (Nike's "Move" and "Magnet"; HBO's
"Voyeur"). For this year's Super Bowl, he shot two big spots. One
was Kia's "Space Babies" out of David & Goliath
in Los Angeles and the other, was tear-jerker of the big game,
Budweiser's "Brotherhood." Created out of Anomaly, it tells the
story of a horse trainer united with a long lost friend -- a
Clydesdale. In the wrong hands, the tale easily could have easily
succumbed to schmaltz, but Mr. Scott's restrained approach makes it
one of the most captivating spots airing on game day.
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