Amid a potential sea of sameness in Super Bowl advertising this year, United Airlines is flying a different route. Instead of spending $7 million on one national TV spot, the carrier is investing in six regional ads, five tailored to different cities and one for certain general market areas.
February 06, 2024 01:00 PM
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Ikea hires David and Alma following a fiercely contested US agency review
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.
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